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‘It Can Only Get Better From Here’: Sweetser family wins $10,000 ‘Vacation Do Over’ competition

Do you ever wish you could hit the reset button on your DIY vacation?

Perhaps you had it all mapped out and your trip just didn’t go according to plan?

Well, a family from Sweetser won a $10,000 “Vacation Do Over”.

Earlier this summer, the American Society of Travel Advisors announced its new “Vacation Do Over” campaign, with the mission of re-doing someone’s failed vacation.

It was announced today that the Freemyer family of Sweetser is the lucky winner.

According to ASTA’s annual “How American Travels” research study, consumers are increasingly turning to travel advisors as sources of “insider” destination expertise and custom services, moving travel advisors’ role in consumers’ travel planning journey “upstream” away from the booking stage and closer to travel planning and inspiration.

In the 2018 study, 39% of travelers who use a travel advisor said it’s because of the high level of service advisors provide. Travelers also like having someone to assist if travel disruptions occur (35%) and booking an unfamiliar destination (32%).

Top reasons for travel advisor non-users to start using one include help booking unfamiliar destination (42%), expert/insider information on destinations (40%), greater access to hotel, airline and cruise line inventory (33%) and upgrades and amenities (33%).

To view the family’s competition submission video click here. To view their acceptance video click here.

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